top of page
Writer's pictureGokul Rangarajan

More Startups are closing down like never before | What's the Shift plan for founders?

Navigating the Evolving Landscape of Startup Financing: Shifting from Venture Capital for funds and find a new asset class to raise funds - VC Startup Studio Synopsis

Current Startup climate has changed due to

  1. The tightening of regulatory environment

  2. Increased startup failures

  3. Bottleneck in venture capital approvals signal.

  4. Startups must now look beyond traditional VC and angel funding and explore alternative sources of capital

  5. Such Sources are corporate and family office investments, to sustain growth and innovation.


It is very evident that startups who where founders remain committed to their vision and work closely together have a significantly higher chance of survival, even when faced with limited runway. According to research, startups with cohesive leadership teams are 25% more likely to navigate through financial constraints and reach critical milestones. When founders stay aligned and focused on their shared vision, they can make strategic decisions more quickly, adapt to challenges, and maintain the morale of their team, all of which contribute to prolonging their runway and reducing the risk of failure.

This is one of the core theses that Pitchworks VC Studio is actively championing. By extending a founder’s time to market, time to profit, and time to success, Pitchworks aims to create an environment where startups can thrive even under pressure. The studio’s approach is designed to lengthen the runway not just in terms of financial resources, but also by fostering resilience, strategic focus, and sustainable growth. By providing the tools, expertise, and support needed to align teams and keep them on course, Pitchworks helps startups not only reach their goals faster but also ensures they have the stamina to sustain success over the long term. Looking at the current climate we have our own views for our portfolio and other aspiring firms to secure profitability.


The Fundraising Drought: A Tsunami of Startup Closures

“The once vibrant ecosystem of startups is witnessing a wave of closures, a stark reminder of the harsh realities of fundraising in a saturated market.”


Tough time for startup fundraising
Tough time for startup fundraising

In Q1 2024 alone, 254 startups ceased operations—a staggering 58% increase compared to previous periods, marking the highest quarterly total of closures this decade. The current fundraising environment has become increasingly challenging for startups.



254 startup as of 2024 aug as filed for bankruptcy
254 startup as of 2024 aug as filed for bankruptcy


The typical two to three-year interval between venture rounds has left many 2020 and 2021 startups scrambling for fresh capital. However, with deal activity declining, the supply of term sheets has failed to meet the surging demand, leaving many businesses unable to scale to a level that interests venture capitalists. The landscape is evolving, and survival now requires a pivot to alternative sources of funding.


Startup closure rate
Startup closure rate

The Regulatory Bottleneck: A Slowdown in Venture Capital Flow


“As the regulatory vise tightens, a backlog of aspiring fund managers awaits their fate, while the window for startup liftoff narrows.”

Of the 1,300 venture capital applications pending with SEBI at the peak in 2022-2023, only 300 were approved, with the rest either expired or rejected.

The regulatory landscape has become a significant hurdle for venture capitalists. The Securities and Exchange Board of India (SEBI) is clamping down on inexperienced fund managers who fail to adhere to the stringent guidelines governing Alternative Investment Funds (AIFs). As a result, many new funds remain in limbo, with deals warehoused and awaiting approval. This bottleneck exacerbates the already challenging fundraising environment for startups, pushing them to seek out alternative sources of capital.





Among the 254 companies that closed their doors in Q1, 136 had once secured the lifeblood of a priced funding round, while 118 had not yet tasted that financial elixir. For the first time in five quarters, the graves of those who had received this lifeline outnumbered those who had not.

In 2020 and 2021, investors were like farmers sowing seeds with reckless abandon, betting on rapid growth, trusting that the harvest of customers would eventually turn into a bounty of revenue. But now, in a world where the soil of the market demands profitability and early returns, those once-promising seeds are failing to bear fruit. The equation that once seemed so certain has now become a gamble with higher stakes.



The Shift to Corporate and Family Office Capital: A New Dawn for Private Investments

“As venture capital dries up, a surge in corporate and family office investments signals a new era of private capital flows.”


Private capital expenditure is projected to surge by 54% to ₹2.45 lakh crore in FY25, with 944 projects receiving a record high total project cost of ₹3.90 lakh crore in FY24.


In the face of regulatory challenges and the venture capital drought, private companies are turning to alternative sources of funding, particularly corporate and family office capital. The Reserve Bank of India (RBI) has noted a significant uptick in private capital expenditure, with greenfield projects accounting for 89% of new investments. Additionally, external commercial borrowings and IPOs are becoming increasingly popular avenues for raising capital. The top five states—Gujarat, Maharashtra, Karnataka, Andhra Pradesh, and Uttar Pradesh—have emerged as hubs for these investments, accounting for 55% of the total project costs sanctioned during FY24.


Indian policy uncertainty Index is raising
Indian policy uncertainty Index is raising

Corporate Venture Capital (CVC) Investment in India:

  • Growth: Corporate venture capital investments in India have seen significant growth, with CVCs participating in nearly 25% of all venture deals in recent years. In 2023, CVC investments reached approximately $2.5 billion, a notable increase from $1.8 billion in 2022.

  • Sector Focus: CVCs in India are particularly active in sectors like technology, healthcare, fintech, and renewable energy. For example, major corporates like Reliance, Tata, and Mahindra have been prominent in backing tech and healthcare startups.


Family Office Investments in India:

  • Rising Influence: Family offices have emerged as a significant source of capital, with over $5 billion in investments reported in 2023, up from $3.5 billion in 2022. Family offices typically prefer longer-term investments with a focus on steady returns, often investing in diverse sectors such as real estate, consumer goods, healthcare, and technology.

  • Notable Examples: Prominent family offices like the Premji Invest, Ratan Tata’s RNT Associates, and the Burman Family Office have been key players in the Indian investment landscape, supporting both early-stage startups and more mature companies.






We also recommend our portfolios and other startups to take up Venture Clienting

traditional vs Venture clienting
traditional vs Venture clienting


Benefits of Venture Clienting

  1. Innovation and Customization: Corporates can co-develop custom solutions tailored to their specific needs, leveraging the startup's expertise and agility.

  2. Reduced Risk: Startups retain their IP and equity while gaining access to valuable market feedback and validation from established corporates.

  3. Cost and Time Efficiency: Startups can secure stable revenue streams and robust product development without the lengthy fundraising process.

  4. Strategic Alignment: Corporates can explore long-term strategic partnerships, including future equity investments or acquisitions, based on the success of the collaboration.

Challenges and Considerations

While venture clienting offers numerous advantages, it also comes with its own set of challenges:

  1. Uncertainty: Startups are inherently uncertain, and there is a risk that they may not be able to deliver long-term support or maintain stability.

  2. Customization and Support: Unlike established solutions, startups may require more customization and ongoing support, which can be resource-intensive for corporates.

  3. Cultural and Operational Differences: Collaborating with startups requires corporates to adapt to different working styles and processes, which can sometimes be challenging.



Why Venture Clienting for early stage Startup ? Venture clienting offers a strategic avenue for early-stage startups to tackle some of their most pressing challenges. One of the key hurdles for bootstrapped startups is the limited runway for developing and refining their software solutions. By engaging in venture clienting, startups can secure essential funding without the significant equity dilution that typically accompanies early-stage VC investments. This collaboration enables startups to validate their market feedback in real-time, working closely with corporate clients to ensure their products meet actual market demands.

Startups participating in venture clienting can expect several positive outcomes. Firstly, they gain the opportunity to build and sell robust software solutions tailored to the specific needs of corporate clients. This not only strengthens their product offerings but also provides a steady revenue stream, extending their runway and reducing financial pressure. Moreover, unlike traditional VC funding, venture clienting allows startups to retain full ownership of their company, preserving equity for future growth and expansion. By working directly with corporates, startups can continually validate market feedback, ensuring their products are both innovative and commercially viable. This symbiotic relationship helps startups grow sustainably while delivering value to their corporate partners.



The investment landscape in India is rapidly evolving, driven by shifting market dynamics and increasing regulatory scrutiny. Traditional venture capital, once the primary lifeline for startups, is now facing significant challenges, including tighter regulations and a bottleneck in fund approvals. As these hurdles slow down the flow of VC money, many startups find themselves in a precarious position, struggling to secure the funding needed to sustain growth. This environment has prompted a growing number of entrepreneurs to look beyond conventional sources of capital and explore alternative avenues such as corporate venture capital (CVC) and family office investments. These sources not only provide financial backing but also offer strategic value, helping startups navigate the complexities of scaling in a competitive market.

Given the current landscape, it is increasingly advisable for startups to build relationships with corporate venture capital and family offices. CVCs bring not only capital but also industry expertise, resources, and networks that can be instrumental in accelerating a startup’s growth and achieving market fit. Similarly, family offices, with their long-term investment horizon and focus on steady returns, offer a stable and patient source of capital that can support startups through their growth phases and beyond. By aligning with these investors, startups can gain the financial stability and strategic guidance necessary to overcome challenges, extend their runway, and secure a sustainable path to success in an uncertain economic climate.

Comments


bottom of page