Find outstanding pitch decks from B2B Marketing-Tech SAAS firms that have drawn investors and revolutionized the market.
Let's be honest: preparing a B2B pitch takes a lot of work, and if you work in the marketing tech sector, the challenge increases. We live in a time where developing a SAAS product has never been simpler, but it is also the same time when persuading investors to invest is exceedingly difficult.
You frequently hear responses like "Market is crowded," "We want to invest in something very distinctive," or "We don't want to invest in a feature," you keep thinking Common man, what are you talking about?"
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You may occasionally feel someone could guide you on how about displacing all of your rivals and delivering a compelling pitch.
We at Pitchworks have analyzed close to 100 Martech pitch decks and we know the success recipe behind what makes a Martech pitch deck stand out from others. What's consistent among all Investor presentations is its ability to tell good story along with
1 Clarity of Problem
2 Defined Market supported by good research
3 Good traction, even if its too early
We have consolidated and shortlisted 14 great pitch decks from successful & Failed companies but their Pitch deck have won the hearts of investors
1.Sendgrid Twilio acquired email API platform SendGrid for $2 billion in 2019 but
2009 the Denver startup was trying to raise $750k and finally got a term sheet from Highway 12 Ventures The deck is 26 slides and has a lot if technical stuff which a non-industry person could never understand but one aspect which people loved about their Pitch deck is clarity of thought regarding the market and how it's gonna explode.
2.Intercom
Intercom dint have a product ready when it was raising a seed, all it required is an idea that convinced Jason Fried
3.Privy
Privy one slide to explain the Hokeystick got them $150 K of pre-seed round
Shopify App Store, ranked Privy as the best sales app. More than 600,000 small
e-commerce enterprises use email marketing to increase sales.
4.Buffer Buffer’s today is estimated to have a revenue is $20.0M ARR but in 2011 when it wanted to raise $500K all it had to show was 800 paying users, $150k ARR, and 97% margins users growing at 40% per month. Traction slides on Mar-tech play a major role in influencing investors
Year of the pitch deck: 2011
Round: Seed
Amount raised: $500K
5.Talkable
Not every Mar-tech is the same, each company's time and growth are different.
Talkable raised 1.2M on their seed aiming at a 2Billion market size. The deck was more of in personal presentation rather than a campaign teaser or pitch.
7. Copy.ai
When you hit $0 to $1.2 Million in 7 months then you should be on Series-A from top VCs
8.Front App During its Series A raised front app was having a negative churn and 70% of their leads are organic word-of-mouth leads. Each SDRs book 40 meetings per month and they have a 28% first demo-to-customer conversion. This is business Clarity to any investors.
9.MOZ Moz offers businesses SEO tools for link building as well as content marketing, as well as inbound marketing analytics software. For a startup, the business is quite old and traditional, and the pitch exactly talks about it on a positive note instead of hiding its weakness.
10.Muck Rack
This simple 9-slide deck helped this public relations software platform raise 180 M.
As you get ready for bigger rounds testimonials from your customer matter a lot.
Muck Rack provides a suite of tools that enables PR teams to identify relevant reporters and media personalities, track news coverage, and report on their campaigns' performances.
11. ManyChat
Frame your problem as a solution as simple as possible
12 Contentools VCs love your see your team that builds a lot of credibility for what you are doing Contenttool raised $300K in 2015 using this pith deck
13. Improvado
VC looks for a competitive edge and whats your MOTE your un fare advantage over other competitors and future players to not copy your product.
Improvado is a data aggregation platform that provides marketers with true insight into their marketing activities. With this deck, Improvado raised $3 million in 2018.
14. Framebit FameBit has raised a total of $1.5M pre- Seed and Seed round funding over 2 rounds. The startup is funded by 6 investors DeNA and Third Wave Digital are the most recent investors. Later Google announced that it has acquired FameBit.
Conclusion Your pitch deck is your entry ticket to fundraising not running a successful startup, it's visiting card you carry not the company itself. In the above case studies, most of the pitches over a period of time have evolved and completely pivoted but trust that went behind a great team has always resulted in great results. We at Pitchworks help Martech companies of all stages with their pitch deck and fundraising solution, we have already helped 5 first-time to Series- Founders reach their fundraising goals right from pitch deck to running a complete investor outbound campaign end to end. Book a free consulting session with us